Edward R. Murrorw’s Reports From Buchenwald - 15 April 1945
Permit me to tell you what you would have seen, and heard, had you been with me on Thursday. It will not be pleasant listneing. If you are at lunch, or if you have no appetite to hear what Germans have done, now is a good time to switch off the radio, for I propose to tell you of Buchenwald.
"What auto manufacturers, along with much of corporate America are missing here is that the vehicles to freedom and personal identity have changed for this generation. The sooner brands get a grip on this reality the sooner they can make adjustments in how they market to and communicate with this core group, which is essential to their long-term success."